Mo Luthra on LinkedIn: #brandidentity #brandstrategy #branding (2024)

Your brand values are the foundations of creating differentiation Your brand values are also the added value above the functional value any product or service deliversIn competitive markets where similar products and services perform similar tasks, brand recognition will become the deciding factorWhy?Because people don't want to spend time making purchasing decisionsThe perception your brand creates mattersThe emotional value of owning or using your product or service is HUGEYour brand values de-commoditise your offering and sets it apart from competitorsIf you don't know the values of your brand and are not leveraging them, well you are missing out mate!!!#brandvalues #brandstrategy #brand

You'll get to a stage in your business where you'll have to make a choice...And there is no real right or wrong answer to thisIt has worked both waysWhen a company grows it will create more and more propositions, and offerings into the marketplace. The question then becomes do these offerings sit under the master brand or do they take on their own identity and position?When you sit under the master brand it is easy, in the sense you don't have to create a new set of values, pitch, and identity. The con is though that you might dilute your position within the marketplace and confuse your audience. Example being Tesco, they created Tesco Mobile, Tesco Insurance etc. All of these things have nothing to do with groceries but are easy to set up for Tesco, whether the consumer trusts them or not over specialists is the downside. But as a strategy it does work.There are a few ways to do sub-brands. You have sub-brands which are still married to the master brand, so like co*ke Zero, or Diet co*ke. They leverage off the master brand but have their own identity and they will target a distinct section of the market.Then you can go the whole hog and create a new identity that is either known or not known by the consumers as being connected to the master brand. Like Lexus is with Toyota or Tropicana is with Pepsi Co. Each strategy is viable and it is something each business owner needs to think about when they are expanding their business. Getting your brand architecture right will massively help you as you grow.#brandstrategy #subbrands #branding #brand

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I'm not trying to be a hater, just trying to give a simple lesson When you are doing anything, especially a re-brand you got to embrace it!!!These guys kind of did it very half-heartedly and unfortunately badlyCan you spot what they did?Well they decided to change their name and rather than going with that whole hog, they kept their old name in the brackets!!!I guess they wanted to keep their old customers. I see the thinking but when you do a re-brand the whole point is to improve your look and your pitch into the market. Bascially, letting go of what didn't work from before.Now with a re-brand you don't have to change your name. But you should be looking to improve your look, to up the attraction game.Unfortunately with these guys, their facia and premises actually looked worse!!!So here is a lesson, if you are going for a re-brand, be brave and go for it full on!!!#rebrand #branding #brandstrategy

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This guy, Amad Hasan, is hands down the best client I have ever worked with. The brand and concept we created for him, Brim, is hugely successful but it is also a project I was massively conflicted about As a client and now as a friend, Amad is an honest, caring, and a heartfelt person. What made him a great client was that he gave me two things:1) Trust - he always had input and we shaped much of Brim Burgers together but he always allowed me to have the final say and would trust I was making the right choices2) Budget - ideas are great but if there is no budget to follow through on things, well then you are just playing in fantasy land. For Amad, as tough as it was for him to financially commit to the execution of ideas, he found a way to make it happen!Amad and his brother Jwad have a great legacy in fast food. Having run many outlets but they were either someone else's franchise or a half-baked brands of their own that they had created. At the back end of 2020 with Covid and lockdowns, the brothers had a restaurant that was doing really badly in Hemel Hempstead. They had made the decision to close it. They asked me to come up with something else to replace it with, and for it to be in the fast food game, as the future of sit-in dining looked too unpredictable back then.They wanted to do a burger joint. This had two issues for me1) It is a crowded market and the need to position an offering was key here. This couldn't be a budget offering, it needed to rival Five Guys and be better, and in this way, it could somewhat separate itself in the marketplace2) While I have done many food-related brand projects, this was a pure burger joint and out of choice I had never touched one of those. This was my dilemma and what I was conflicted about, I've grown up in the Hare Krishna faith, and that made me a vegetarian pretty much my whole life, more than that cows are considered sacred. Did I really want to do this? It was a combination of factors that led to taking this on. The first was the harsh reality that times were tough in Covid and we needed a big project like this, the second was Amad, he was a great guy and if I was going to compromise my ethics I would want to do it with a person I could get on with.So in the middle of 2021, Brim was born - Big Juicy Burgers!!! We did all aspects of design from inside to out!! And within a short time, this brand has grown. To date, they have seven stores, which includes Westfield Shopping Centre within the UK, and will probably end the year with about fourteen stores, which in the world of creating a food brand and growing it to multiple outlets is very fast indeed. After a few years of hard work, Brim is massively successful, It is a brilliant case study of what it means to build a proper brand and the fruits of it!!!I'm indebted to Razi Hassan for the intro. Another great client and friend!!!#branding #fastfoodbranding #brandstrategy #franchise #fastfood

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If we did a quick ad to mark the start of the Euros, this would be it!!!!It takes the theme that England are cursed with losing at penalty shootouts and please don't make our exit in these finals another penalty defeat!!!!#euro2024 #england #penaltyshootout #blandtobrand #creative

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