Teeth Whitening Market Share & Growth Report 2030 (2024)

Teeth Whitening Market Report Scope & Overview:

The Teeth Whitening Market size was estimated USD7.1 billion in 2022 and is expected to reach USD10.5 billion by 2030 at a CAGR of5.1% during the forecast period of 2023-2030.

Teeth whitening is a procedure that involves bleaching teeth with chlorine or other chemicals to remove stains and give them a one- to two-shade whiter appearance. Tobacco, coffee, and other pollutants that harm or discolor teeth over time are removed from teeth by teeth whitening. The teeth-whitening product line consists of strips, rinses, toothpaste, paint-on whiteners, and chewing gum. This sector has made major advances due to a rise in the number of people choosing to improve their oral appearance. The business is thriving primarily because developing nations have produced a significant quantity of disposable wealth. With age-related dental problems, the overall geriatric population has contributed to the expansion of this industry. Some of the market's growth drivers include factors like the rising popularity of cosmetic dentistry, changing medical tourism of dental care, and the launch of several government initiatives for the provision of public oral health care. Also, the market for teeth whitening is being driven primarily by rising oral hygiene awareness and leading market participants' expanding emphasis on developing products with cutting-edge technology. Recently, dental aesthetics have become very popular, which has increased demand for dental aesthetic treatments.

Racounter reports that 67% of American people have attempted whitening their teeth in some capacity, whether with the assistance of a dentist and professional whitening methods or with the aid of toothpaste and strips. The FDA has allowed hydrogen peroxide concentrations in at-home whitening gels that are around 3%. Due to the fact that 99.7% of Americans believe their smile to be their most valuable social asset, teeth whitening is the most common dental operation in the U.S., accounting for 32% of in-office practice. Teeth whitening is one of the most common dental demands in today's market because of this.

MARKET DYNAMICS

DRIVERS

• The Role of Social Media in Growing Popularity

• Growing Strategic Developments in the Teeth Whitening Industry

To boost market expansion, a growing number of acquisitions have been done. For instance, Colgate purchased Hello in 2020. Colgate is a U.S.-based consumer products firm that specializes in creating, supplying, and selling products for the home, oral care, health, personal care, and veterinary needs. This acquisition was primarily made with the intention of growing Colgate's oral care business and thriving to provide its clients with the greatest oral care solutions. Founded in the United States, the Hello oral care line specializes in adult and children's toothpaste, toothbrushes, mouthwash, and floss. This element contributes to market expansion.

RESTRAIN

• The adverse impacts of teeth-whitening products

OPPORTUNITY

• Growing Interest in Whitening Toothpaste

The affordability and the presence of significant market players like P&G and Colgate Palmolive, the demand for whitening toothpaste is growing, which is encouraging the industry's expansion. Active charcoal toothpaste, which has recently gained widespread acceptance, is highly absorbent and excellent at eliminating dental stains. However, because whitening toothpaste has less hydrogen peroxide than regular toothpaste, it can only lighten teeth two times their natural color. Thus, this component increases market expansion.

CHALLENGES

• Problems with Cost.

IMPACT OF RUSSIAN UKRAINE WAR

The quality of health care and service delivery in some locations has decreased as a result of the Russian Ukraine war, despite the best efforts of Ukrainians, WHO, and other non-governmental organizations. Running water and electricity are absent from several establishments. Hospitals in eastern Ukraine are only able to offer a small percentage of the basic care that patients need, which drives them to travel further or choose not to seek care at all. Since the invasion, the routine dental check-up rate in Ukraine has dramatically decreased, according to the ministry of health. So that, this could have an impact on the release of new teeth whitening innovation.

IMPACT OF ONGOING RECESSION

People may postpone white teething procedure during a recession. This delay may have an impact on the demand for white teething treatment, which is normally employed during the post-operative or recovery periods. Changes in Insurance Coverage Individuals' health insurance coverage may be altered during a recession. This may affect their ability to obtain and purchase white teething treatment, hence influencing demand. Treatment Concentration Shift During a recession, healthcare priorities may shift. This could reduce the growth of white teething market.

KEY SEGMENTS

By Product

• Whitening Toothpaste

  See Also

  Your Guide to Safely Whitening Teeth | Rejuvenation HealthThe Ultimate Guide to Whitening Teeth in Lightroom on Mac: 2023 Edition - Guru SoftwareRight Teeth Whitening Products for Sensitive Teeth in 2022

• Whitening Gels & Strips

• Light Teeth Whitening Device

By Application Type

• In-Office

• At-Home

By Distribution Channel

• Offline Sales

• Online Sales

REGIONAL COVERAGE

North America

• US

• Canada

• Mexico

Europe

• Eastern Europe

  • Poland

  • Romania

  • Hungary

  • Turkey

  • Rest of Eastern Europe

• Western Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Netherlands

  • Switzerland

  • Austria

  • Rest of Western Europe

Asia Pacific

• China

• India

• Japan

• South Korea

• Vietnam

• Singapore

• Australia

• Rest of Asia Pacific

Middle East & Africa

• Middle East

  • UAE

  • Egypt

  • Saudi Arabia

  • Qatar

  • Rest of Middle East

• Africa

  • Nigeria

  • South Africa

  • Rest of Africa

Latin America

• Brazil

• Argentina

• Colombia

• Rest of Latin America

REGIONAL ANALYSES

The Teeth Whitening Market is explored in North America, Europe, Asia-Pacific, Latin America, and the Middle East. North America held a significant share of 37% market growth in 2021 and is likely to maintain its dominance during the forecast period due to the development of technology and an increase in the number of people choosing to use teeth-whitening procedures. The population is well-aware of oral health issues, and more people are opting for cosmetic procedures.

Asia-Pacificis predicted to increase at the quickest growing rate over the forecast period. This is mostly because of growing nations like China and India are producing an increasing amount of disposable wealth. Also, due to the large population density in this area, many people are motivated to aesthetically improve oral health. Additionally, the rising prevalence of periodontitis and other dental conditions that cause teeth to become discolored is encouraging people to select teeth whitening procedures and growing the market for the industry.

Key Players

The major key players are Colgate Palmolive, GlaxoSmithKline Plc, Johnson & Johnson, Procter & Gamble, Brodie & Stone, Unilever, Church & Dwight Co., and others.

GlaxoSmithKline Plc-Company Financial Analysis

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RECENT DEVELOPMENT

P&G: in February 2020, P&G introduced two versions of Crest Whitening Emulsions, one with a built-in applicator for on-the-go use and the other with a whitening wand that contains hydrogen peroxide that is five times more active. Additionally, it introduced a pen-shaped teeth-whitening applicator that works to remove surface stains and contains substances including hydrogen peroxide, sodium hydroxide, and disodium pyrophosphate, an anti-tartar.

Oralgen NuPearl: in April 2020, Oralgen Studies confirmed that NuPearl's Oralgen Probiotic Oral Care Whitening Toothpaste balances the healthy bacteria in the mouth. The Oralgen NuPearl Whitening Probiotic Toothpaste is constructed of natural components like white turmeric and dead sea salt to remove stains, decrease plaque buildup, and improve the health of tooth enamel and gums.