5 Things You Didn’t Know About Wonder Bread (2024)

Wonder no more.

ByABC News

March 6, 2015, 1:14 AM

5 Things You Didn’t Know About Wonder Bread (1)

— -- Bite into a fresh, crusty baguette and then bite into a slice of Wonder bread, and it’ll be immediately clear that there are some major differences at play.

Wonder bread is impossibly soft and pillowy, and that’s because of the process used to make it: The flour is treated and softened, and other special chemicals prevent it from drying out.

But even if you eat Wonder bread every day, we bet that there are some things you didn’t know about “the greatest thing since sliced bread.”

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It Was First Sold in 1921

The history of Wonder bread dates all the way back to May 21, 1921, when it was launched with much fanfare by Indianapolis’ Taggart Baking Company.

The Name Was Inspired by Balloons

Taggart executive Elmer Cline was watching the International Balloon Race at the Indianapolis Motor Speedway when he remarked to a friend how in wonder of the balloons he was. The proverbial light bulb went off; he christened the new product Wonder bread and incorporated the red, yellow and blue balloons into its logo.

It Was One of the First Sliced Breads

Sliced bread really was a marvel of technology when it was first rolled out. After purchasing Taggart in 1925, Continental Baking took Wonder bread national, rolling out sliced bread in the 1930s. Wonder bread was one of the first sliced breads on the market. Consumers were wary of pre-sliced bread because they thought that it might dry out, but their fears were unfounded.

It Went Unsliced During WWII

From 1943 to 1945, just about all commercially baked bread was sold unsliced because of a steel shortage during World War II.

The 'Enriched' Part Came Later

Wonder bread (and many other mass-produced baked goods) are made with “enriched” flour. During processing, when vital nutrients are stripped from wheat by bleaching and other methods, just about all nutritional value is removed. During the 1940s, however, the government set up a program that forced companies to return vitamins and minerals to flour, thus “enriching” it and combating diseases like pellagra and beriberi in the process.

5 Things You Didn’t Know About Wonder Bread (2024)

FAQs

5 Things You Didn’t Know About Wonder Bread? ›

In 1921, the “wonder” of seeing hundreds of hot air balloons gliding across the sky inspired Elmer Cline to give Wonder Bread its iconic name.

How did Wonder Bread get its name? ›

In 1921, the “wonder” of seeing hundreds of hot air balloons gliding across the sky inspired Elmer Cline to give Wonder Bread its iconic name.

Why doesn't Wonder Bread mold? ›

Conclusion: The mold grew slowest with the Wonder bread. The other breads grew mold at a much faster rate. This is in part due to the various preservatives added to Wonder bread.

What is a fun fact about soda bread? ›

While soda bread is most famously attributed to Ireland, it was actually first created by Native Americans. They were the first to be documented using pearl ash, a natural form of soda formed from the ashes of wood, to leaven their bread without yeast. The Irish later discovered and replicated the process.

Why was bread banned? ›

During World War II, sales of sliced bread were banned to conserve steel used in industrial slicing machines.

What makes Wonder Bread unique? ›

Wonder bread is impossibly soft and pillowy, and that's because of the process used to make it: The flour is treated and softened, and other special chemicals prevent it from drying out.

What is Wonder Bread slang for? ›

wonderbread (comparative more wonderbread, superlative most wonderbread) (slang) Synonym of white bread (“bland, boring; conventional”). (derogatory) Synonym of white bread. (of a fishing lure) White with brightly-colored spots.

Why did they stop selling Wonder Bread? ›

On August 28, 2007, Interstate Bakeries announced it would soon end production of Wonder Bread in the Southern California market, leading to a loss of 1,300 jobs. This was due to a decline in sales, as Southern Californians in particular were partial to whole-grain breads and "premium" loaves.

How long can Wonder Bread last? ›

Mar 25, 2024

Commercially baked breads and rolls can be stored at room temperature for 2 to 4 days or 7 to 14 days in the refrigerator. Bread products retain their quality when stored in the freezer for 3 months.

Why is Wonder Bread not vegan? ›

Generally speaking, yes—most white sandwich breads don't contain animal products. But highly processed white sandwich breads like Wonder Classic White Bread and Sara Lee Classic White often contain dough conditioners and emulsifiers as well as dairy and eggs.

Why is Wonder Bread good for you? ›

High fibre white sliced bread 1 serve provides 25% of the daily protein, fibre & iron needs for kids aged 4-8^ ^ 1 serve (2 slices).

Is Wonder Bread still non GMO? ›

Why: While Wonder's wheat was already non-GMO, the brand has now made changes to its yeast, soy flour and vegetable oil to achieve the non-GMO designation for its white bread.

What is a fun fact about sliced bread? ›

It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". By 1933, around 80% of bread sold in the US was pre-sliced, leading to the popular idiom "greatest thing since sliced bread".

What is special about bread? ›

Bread contains a wide range of vitamins and minerals including B group vitamins thiamine (B1), Niacin (B3) which are important for releasing energy from food and maintaining healthy skin, eyes and nails.

What are some interesting facts about the history of bread? ›

Bread has a rich history that reaches back at least 30,000 years. Historically, the first bread was made from roasted cereal grains and water, which was then made into a “grain-paste” that was then cooked. This flatbread still has a legacy in many parts of the world, where similar items are still made today.

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